I help organizations stay coherent through tech transitions.

Fractional advisory for technology leaders. By conversation and referral.

Worked with
IRESSBitcoin AssociationDraper Startup HouseTuvalu GovernmentSlack

Limited engagements

Every team is experimenting with AI. Few have a strategy. I help organizations cut through the noise, find the real leverage points, and build systems that stick.

01

AI Audit

Map your workflows, identify where AI saves real time, and build a prioritized adoption roadmap.

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02

AI Sprint

Build 1–2 AI-powered workflows in 30 days. Hands-on, embedded with your team, shipping real output.

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03

AI Retainer

Fractional AI officer — ongoing optimization, team training, and strategic guidance.

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Anthropic Certified: Claude API · MCP · Agent Skills


Essays, guides & field notes

George Siosi Samuels

Same pattern,
different wave.

15 years bridging tech & culture
5 waves — from Animation to AI
55+ events hosted
Speaking at Alt_ 2026

Every few years, a technology arrives that threatens to fragment how organizations work. Each wave brings early chaos, a gold rush of tools, and then the hard work of making it all cohere. I've been through enough of these cycles to recognize the pattern before the damage sets in.

I embed with leadership teams, cut through vendor noise, and build systems grounded in how people actually work — not how pitch decks say they should.


George led the rollout of Slack across our organization, which proved instrumental when the pandemic forced a shift to remote work. His leadership made what could have been a chaotic transition feel seamless.

Johan Pienaar — Senior Director of Professional Services, EMEA

George's systems thinking is exceptional. He transformed how our team operates through smart process automation and a deep understanding of how technology should serve people.

Vikram Bharati — Founder, Draper Startup House


Let's talk.

I take on a limited number of engagements each quarter. If your organization is navigating a tech transition, let's see if there's a fit.

Not ready yet? Follow the thinking on Substack →

Currently booking Q3 2026

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