• George Samuels

Why Enterprises Need To Master Community-Building for Web 3.0 & Metaverse



Reality check: the largest “enterprises” of today are consumer-driven, including Facebook, Google, Amazon, Netflix, etc.

Yet traditional players tend to still think enterprise means acting in a way more reflective of suits and ties from older generations. Sure, that may still work to some extent, but dynamics are shifting.

Culture is whatever you want it to be.


There are multiple “enterprise” cultures out in the market, but just because things have been done a certain way, doesn’t mean it needs to continue as such.

Why Community, Why Now


An untapped opportunity — for traditional enterprise followers — is mastering the art of community-building.


Why is that?

With Facebook rebranding to Meta, and Jack Dorsey’s Square to Block, companies are going all-in on the emerging “metaverse” for the future of play and work.


This is a massive signal of what we can expect over the coming decades. And as aforementioned, the largest “enterprises” are now B2C companies.

In this emerging metaverse (and Web 3.0) space, communities are playing an increasingly large role in language, economics, and productivity.

How?

Just take a look at some of the biggest, community-driven events during the pandemic:

1/- Tech Giants Go All-In On Remote Work

https://www.comparably.com/news/20-companies-that-are-now-remote-first-or-fully-remote/


Some of the largest tech companies went all-in on remote work thanks to Covid.

2/- WallStreetBets

https://www.cnbc.com/video/2021/11/24/the-reddit-effect-wallstreetbets-is-changing-the-role-of-the-individual-investor.html


A ragtag, Reddit community of traders took on larger institutions

3/- Rise of Censorship-Resistent Platforms

https://www.nbcnews.com/think/opinion/trump-s-truth-social-platform-could-make-millions-or-go-ncna1282853


Platforms like Local (a place for authentic communities), Twetch (a BitCoin-based alternative to Twitter), and Truth (Trump’s social media platform) rose to combat big tech censorship.

4/- ConstitutionDAO

https://www.theverge.com/2021/11/24/22800995/constitutiondao-refund-progress-steep-gas-fees-cryptocurrency


ConstitutionDAO raised $40m+ within 48h amongst random Internet strangers.

5/- NFTs over traditional fundraising

https://news.crunchbase.com/fintech-ecommerce/why-vcs-are-investing-in-nft-marketplaces/


NFT-driven communities are raising more money than traditional startups, in less time.


All of these consumer-driven behaviors will eventually make their way into the workplace (enterprise) between 2020–2030, just like messenger-based apps did (e.g. Slack, Microsoft Teams, etc.) between 2010–2020.

So what does “community” have to do with anything?


Those who are able to drum up community interest, involve them in creation processes, reward them for their work, and provide long-term benefits, are winning. And they’re winning in very unexpected ways.

The Next Wave of NFTs is Starting With Community First - Decrypt From the art world to gaming to sports, the hype around non-fungible tokens () has exploded in 2021. But as the… decrypt.co Those who are building communities successfully for Web 3.0, the metaverse, NFTs, DAOs, etc. are going to be able to do the same for enterprises internally (for employees).

The reason for this is because, as aforementioned about more companies going “remote”, companies will need experienced professionals who know how to create a “sense of community” across multiple virtual workspaces. In lieu of physical water-coolers and kitchens, you will need to have vibrant Slack/Discord channels, and maybe even VR/AR rooms, to name a few.


You will need to understand that this next generation will expect this as the norm.


 

This post was originally published on Medium for my company Faiā

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