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  • George Samuels

The Rise of Storytelling

While reading through last month’s issue of Gameinformer, I realized there was a recurring theme: deeper storytelling. From Spiderman: Edge of Time to Mass Effect 2 and L.A. Noire, it seemed that, along with the rise of realistic 3D, the need for deeper stories was rising too.

Storytelling has been a core part of culture since mankind first learned how to communicate but, in a world filled with information overload, it seems like we are yearning for stories that help make sense of it all. Not only that, but stories that make us active participants, not simply passive viewers.

I always believed that storytelling was a powerful practice, but I’m starting to see how it can be applied to many other fields from web design, to social media, and mobile games. Heck, almost everything. John Lasster, American animator, director and the Chief Creative Officer at Pixar andWalt Disney Animation Studios, couldn’t have said it better,

If you’re sitting in your minivan, playing your computer animated films for your children in the back seat, is it the animation that’s entertaining you as you drive and listen? No, it’s the storytelling. That’s why we put so much importance on story. No amount of great animation will save a bad story.

That goes for any story, in any field. Practice using your unique art and skill to tell your story – whether that’s bowling, picking your nose, or blowing bubbles – and your legacy will live on.

For some great quotes on storytelling, please visit: