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  • Writer's pictureGeorge Samuels

The Power of Consistency & Asking

"Consistency is only good if it's focused on doing the right things, in the right direction."

This is something I learned through my love for wolves, personal experience, and in studying the habits of other "successful" people in business.

The irony is that I value consistency because it's what I struggle with the most! But it's the pursuit of consistency that helps me train myself to do better.

Each Monday, over at Honā (my other company focused on Web3 accountability), we share one story weekly (through our newsletter) of a leader who achieved success using consistency.

This week we wrote about Justin Welsh, a solopreneur who first made a name for himself by posting useful content on LinkedIn, daily. Consistently.

After a few years, he's earned himself $1.3M+ as a one-man band, using no paid ads, and a 98% margin.

Impressive to say the least.

But while researching him for the newsletter, I came across a ton of other useful info. The one that stood out the most - at least for where I am currently with my paid newsletter strategy - was around asking 10-20% of the time.

According to Justin, he makes an "ask" from his audience once per week. This ask is usually to buy something from him.

But by doing this, he doesn't come off as annoying, since he's setting up that expectation from the get go.

And since I'm using this newsletter as a focus for my learnings in marketing, I try to apply what I learn as I research how to make this newsletter better each day.

As a result, I'll be using Thursdays to make asks from my own audience as well.

Consistency is only good if it's focused on doing the right things, in the right direction.

If you'd like to read some of Justin's other actionable tips, check out the below thread:

And if you'd like to dig further into the power of asking, check out the book The Art of Asking by Amanda Palmer. It highlights this understated superpower, from turning strangers into friends, building communities, and discovering your own giving impulses.