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  • George Samuels

Post-Pandemic Reverse Migration — An Emerging Trend?

Reverse migration: this might be bigger than we thought.

My partner recently shared a link with me to an article talking about a young woman wanting to go back to Vietnam to “learn her roots”. Of course, her grandmother was worried about her grand-child not being born in the US and getting an American citizenship (for obvious reasons)

However, the young woman from this article brings up a few interesting points to counter her grandmother’s concern.

And she is not alone in this desire.

Back To Roots

As a child of immigrants myself, I know that even I’ve had a “calling” to give back to my ancestral homelands the older I’ve gotten.

It started with my cultural animation work back in the 2010s, and more recently my initial blockchain work with the Tuvalu government.

I recently launched a newsletter under my personal brand. And just yesterday, I received a reply from someone sharing how they appreciated me opening up about my cultural heritage, “ancestral wisdoms”, and even spirituality — despite being in the business/tech world.

The more I’ve opened up about this, the more I’ve found. But this may also just be a result of the Baader-Meinhof Phenomenon.

The Baader-Meinhof Phenomenon, otherwise known as the “frequency illusion” or “recency bias”, is a situation where something you recently learned about suddenly seems to appear everywhere.

Post-Pandemic Reversals

My hunch is that this reverse-migration has to do with post-pandemic effects — the mass move to remote work, fledgling economies, and rapid interest in “decentralized” technologies (leading to “decentralized” working lives).

In the past, people from lower socio-economic backgrounds had to move to large cities for better opportunities. Now, thanks to technology, an increasing number of people are actually make a living working from wherever they want.

This means more people could tap into global markets without falling prey to the negative impacts of globalization.

I suspect that, in the near future, more and more of the next generation are going to want to:

  1. Learn more about their roots

  2. Work from wherever they want and

  3. Dive deeper into their own identities as physical-to-digital realities start to blur (e.g. XR/AR/VR/Metaverse)


What do you think? Do you see this type of “reverse-migration” happening as well? Subscribe to my newsletter for similar insights.