• George Samuels

Meta-Community Transformation



Heard of Digital Transformation? How about Community Transformation? Now try Meta-Community Transformation.


Yep, as of today, I'm coining the term Meta-Community Transformation.


The reason for this is because, over the last decade, I've been involved in various different roles spanning programming, animation, sales, marketing, and later community management. In 2018, I entered the realm of entrepreneurship by starting my own consultancy and later founding a tech startup that got funded by Tim Draper.


But the theme that stayed consistent throughout my career was culture and community. Whether externally for a member community, or internally for an employee community.


Roughly 8 months after writing the article Building Meta Communities, and taking on new clients with my own process, I realized that my work combined the best of Digital Transformation (a term often touted by enterprise and government circles), and Community Transformation (a term often used at a civic level).


According to Accenture, "Digital transformation is the process by which companies embed technologies across their businesses to drive fundamental change. The benefits? Increased efficiency, greater business agility and, ultimately, the unlocking of new value for employees, customers and shareholders."


According to Peter Hille (1996), "The concept of community transformation is intended to describe significant change in a distressed community that would be clearly measurable in terms of income, employment, educational attainment, human health, environmental quality, population retention, business environment, access to capital, entrepreneurial activity, accountable governance and civic participation. Robert Putnam and others have posited that the key to such transformation is social capital..."


Using above two terms and their definitions, my working definition of Meta-Community Transformation is the following:


A Meta-Community Transformation (MCT) is the process by which strategic agent(s) embed or replace behaviors or technologies across a distressed community, a "community of communities" (ecosystem), or business, to drive fundamental change towards a future "meta" world.

Wish to learn more? Contact me.

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